From greenhouse and auction to the trolley at the customer, in one system.
Supply that changes by the day, prices that move by the hour and a product that cannot wait. We build the order processing, the auction and Floriday connections, and the warehouse around them.
Crates on their way through the sorting line, heading for the truck
Why fresh produce calls for different software
The trade does not wait for your administration to catch up.
Supply changes by the day
What is in the greenhouse or in the field today is different tomorrow. Stock, availability and prices have to move with it, without anyone maintaining lists by hand.
Prices move by the hour
Container and day prices carry into every order placed that day. One wrong figure is not one mistake, it is a morning spent putting things right.
The product cannot wait
In this trade a day of delay is the difference between selling and throwing away. The time between order and truck is the whole business.
The auction speaks its own language
The auction, Floriday and trading platforms each deliver in their own way. Without a connection that means retyping, at exactly the busiest hour of the day.
Every buyer has their own arrangements
Assortment, price agreements and packaging differ per customer. That belongs in settings, not in the head of whichever colleague happens to be in.
Origin has to stay findable
Batch, grower and date should stay attached to the product, from goods-in to delivery, without anyone keeping a notebook for it.
Holstein Flowers
The largest gerbera grower in the EU, with eleven hectares of greenhouse across two sites. Greenhouse stock, container prices and customer settings come together in one purchasing dashboard, with Floriday and Blits connected in real time. Eight weeks passed between the first conversation and delivery.
What we build for the sector
From the nursery to the exporter: the same building blocks, configured differently per company.
Buying and selling on day prices
Stock, container prices, sales moments and customer settings in one place, so a price change does not have to be pushed through every order by hand.
More on business software
Auction and Floriday
Connections to the auction and to Floriday come as standard, so product information and price changes flow through automatically.
See all integrations
Sorting, picking and dispatch
Conveyors, sorters, voice picking and label printers, driven from the same environment as your orders.
More on warehouse automation
Every customer gets their own environment
Whitelabel ordering environments with their own branding, assortment and price agreements, on one shared foundation instead of a version per customer.
Read the Hoekhuis case
Working at the pace of the trade
In this sector you cannot wait half a year for a system to be finished. So we build the piece that removes the most manual work first, put it live, and expand from there. At Holstein Flowers, eight weeks passed between the first conversation and delivery.
- Go live first where most of the manual work sits
- Changes to the process without starting a new project
- New sales moments and connections added on the same platform
- Hosted in the Netherlands, in ISO-certified data centres
First work out where the manual work sits, then build
What it comes down to in practice
Trading platforms
Floriday, Blits and VMP are connected directly in existing projects, as is the auction.
Prices and stock
Greenhouse stock, container prices and availability managed centrally and updated in real time.
Customer settings
Assortment, price agreements and packaging per buyer as a setting, not as custom work.
Warehouse
Conveyors, sorters, voice picking and ZPL label printers, driven natively from Core.
Administration
From order to invoice in the same environment, connected to your accounting.
Lead time
Usually 6–12 weeks to the first go-live, and eight weeks at Holstein Flowers.
From practice
Three companies in floriculture and the fresh chain running on the same platform.
Also working in
Does your manual work pile up at the busiest hours of the day?
More often than not a working part is live within weeks, instead of a project that runs for months.