This is what RUAL looks like
Writing about us, or using our brand in a presentation or an article? Here are the logos, the colours and the typography, with the rules that come with them.
Logo
One wordmark, two colours. Pick whichever variant gives the most contrast against the background underneath.
on light
on dark
Space around it
Keep at least the height of the letter R clear on every side. Nothing in that zone, text included.
One colour at a time
The logo is black or white. No gradients, shadows, outlines or colour variants of your own.
Do not distort it
Do not stretch, tilt or redraw it. Over busy photography, put a dark overlay under the white logo.
Downloads
The individual files are below. If you want everything at once, take the logo pack: it also carries the WebP versions and the wide banner.
Logo white, SVG
The wordmark cropped tight, for dark backgrounds. Scales without limit.
Download
Logo black, SVG
The same wordmark for light backgrounds, paper and documents.
Download
Logo white with margin, SVG
Clear space already built in. Useful when you place the logo inside a panel or a tile.
Download
Logo black with margin, SVG
The same margin, in black, for light panels and tiles.
Download
Banner, WebP
Landscape lockup for social media, headers and presentation slides.
Download
The full logo pack, ZIP
Every variant in SVG and WebP, plus the banners at high resolution.
Download
Colour
Eight colours carry the whole brand. Blue belongs to Core, green to Projects, and the rest is the canvas underneath.
Typography
Two type families and a monospace for technical detail. Both are self-hosted, so no font request ever goes to a server outside Europe.
Space Grotesk headings & figures
We build what moves your business forward.
AaBbCcDdEeFfGg 0123456789 €%→
Weights 500 to 700, always with tight tracking (-.02em to -.03em). Weight 700 is reserved for figures.
Inter running text
Interface and running text are set in Inter. It is self-hosted on our own servers, so a page looks the same on every operating system and no external font requests are needed.
Line height 1.6 for body text, 1.65 for lead paragraphs.
Monospace technical annotation
uptime 99.9% · cluster E-NLD / A+B
Only for logs, statuses, measurements and hex codes. Never as a decorative label above a heading.
The name
How to write RUAL, Core, Projects and mssgs.
Like this
- RUAL, always in capitals, mid-sentence included
- Core and Projects, without RUAL in front of them in our own material
- mssgs, always in lower case
Not like this
- Rual, rual or R.U.A.L.
- Sticking RUAL in front of Core or Projects, which says the same thing twice
- MSSGS in capitals
RUAL is a registered trademark (1501953) of Deverence Group B.V. (Dutch Chamber of Commerce 75827816). Use of the mark outside these guidelines only after checking with us.
Need something that is not here?
Press photography, higher resolutions or a different format: one message and it is yours.