We build what moves your business forward.
From order processing to warehouse robots: our team designs it, builds it and stays with it. Live in 6 to 12 weeks.
Build complete business software. Without a single line of code.
Core is a full no-code platform: applications, flows, data, AI and integrations, all built and managed in one environment. Serving 10 million end users a day.
One company, two sides. RUAL builds software, warehouses, robotics and AI, with its own team and its own platform.
One company, two sides. RUAL builds software, warehouses, robotics and AI, with its own team and its own platform.
What we build for you
Not an off-the-shelf package that almost fits, but software and systems shaped around your process.
Business software
Order and stock management, planning, invoicing, built the way your process actually runs.
More on software
Warehouse automation
From WMS to real-time control of conveyors and sorters, including the design of your warehouse.
More on logistics
Robotics & AI
Agentic robotics, vision and AI applications, informed by collaborations including TU Eindhoven.
More on robotics
Everything you need, already in the box
Not a set of tools tied together, but one platform that provides the whole foundation.
Visual Flow Editor
Build applications and processes visually. What you sketch this morning can be live this afternoon.
See the editor
Data & AI
All your business data in one environment, with AI working on it directly, from forecasting to automatic processing.
More on data & AI
Hosting & security
Hosted in the Netherlands, in ISO-certified data centres, with security management built into every environment.
More on security
Built on our own platform.
Everything we build for you runs on Core, our full no-code platform. No black box from an outside vendor: you watch it live, from usage to uptime.
- Hosted in the Netherlands, in ISO-certified data centres
- Changeable without accumulating technical debt
- Security management built into every environment
Live insight into your entire IT environment.
Dedicated statistics pages give you usable insight: usage, performance and uptime per environment, without having to ask for it.
- Usage statistics per environment
- Admin alerts for new administrators or power users
- Live status of every cluster, publicly visible
Rather have it built for you?
Our Projects team designs, builds and supports complete solutions on Core, from application to warehouse.
Work we are proud of
Real operations, in production every day.
Work we are proud of
All built on Core, in production every day.
The company behind it
Who we are, where we are, and what we build for ourselves.
About us
Fifteen years of building from the Netherlands, on our own infrastructure in ISO-certified data centres.
Get to know us
The team
The engineers and consultants you get across the table and on the phone. No layer in between.
Meet the team
Our own products
What we build for ourselves, like mssgs. On the same platform as the work we do for customers.
See products
Curious what we could build for your business?
Call today, sit down with us this week.
Want to see what Core could be for your organisation?
Book a demo. We will show it live, using your case.