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We build custom software, for the office and the warehouse.

From order processing to warehouse robots: our team designs it, builds it and keeps building with you. Live in 6 to 12 weeks.

Book an intro callSee customer cases
Sorting line and conveyor belts in an automated warehouse

Warehouse automation
The deck of a tanker with pipework, alongside a large sea-going vessel

CIMS Industrial

Working through a design together at the whiteboard

Our team

Build business software with AI. On building blocks AI cannot get around.

Core is an AI coding platform. Claude, ChatGPT or an open model builds your applications, flows and integrations from blocks that each do one job, the same blocks that serve 10 million end users a day. Nothing goes live until you publish.

Explore the platformSee Studio

Studio replays an order that came in. Each block shows its value and its time. Drawn from the real app, on a demo cluster.

One company, two sides. RUAL builds software, warehouses, robotics and AI, with its own team and its own platform.

Connects with

Exact Mollie Floriday DOBOT CaptureTech Sensorkraft Van Riet 2BA
+ 40 others →

What we build for you

Not an off-the-shelf package that almost fits, but software and systems shaped around your process.

Business software

Order and stock management, planning, invoicing, built the way your process actually runs.

More on software

Warehouse automation

From WMS to real-time control of conveyors and sorters, including the design of your warehouse.

More on logistics

Robotics & AI

Agentic robotics, vision and AI applications, informed by collaborations including TU Eindhoven.

More on robotics

AI cannot quietly build something wrong here.

A model writing loose code can forget a check somewhere, or take a shortcut no review catches. On Core it builds with the same building blocks you do, and they leave no way around them.

Only blocks from the library
The model builds with 2,800 blocks we write, test and maintain, each with one job and fixed inputs and outputs. A flow has no place for loose code that works around them.
Permissions live on the block
Who may call an endpoint, and how often, is a setting on the block itself, visible to anyone looking. There is no line 412 where a check quietly went missing.
Nothing leaves unseen
When a flow calls another system, there is a block for it on the canvas. Requests to internal addresses are stopped by the platform unless you allow them, and they land in the audit log.
You publish
What the model builds is a draft. Studio checks the connections and required fields, nothing goes live until you publish, and every change can be rolled back.

Everything you need, already in the box

Not a set of tools tied together, but one platform that provides the whole foundation.

Build with Claude, ChatGPT or an open model

Say what you need and the assistant puts a draft on the canvas, on your own Claude or ChatGPT plan. Working with another agent or an open model? Connect it to Studio over MCP.

See StudioSee the editor

Integrations as blocks

Mollie, Stripe, Floriday, PostNL, DOBOT, Zebra printers and Claude are in there as ready-made blocks. For everything else there are HTTP blocks and webhooks.

See the integrations

All your data in one place

Orders, customers, stock, machines: everything gets its own table, laid out the way you already picture it. No database knowledge required.

Explore the platform

Screens for your people

A picking screen for the warehouse, a dashboard for the office, a portal for your customers. Web and mobile.

Explore the platform

AI as a building block

Claude is a block in every environment, with memory and document processing. Adding AI to a flow is a building block, not a separate project.

More on data & AI

Faster than your database can blink

We wrote the engine ourselves, in a compiled systems language. A flow with dozens of steps finishes in under a millisecond.

Explore the platform

Execution times, measured on a production cluster

Reading a field from a record
31 ns
Running a calculation
64 ns
Saving a record, with audit log
2.4 µs
A full order flow, 40 blocks
0.4 ms

For comparison: a blink of an eye lasts 100,000,000 ns.

Hosting and security, built in

Hosted in the Netherlands, in ISO-certified data centres, with security management in every environment. Sensitive administrative actions are in an audit log, each with what you can do about it.

See the hostingMore on security

Built on our own platform.

Everything we build for you runs on Core, our own AI coding platform. We build with AI, from blocks we test and maintain ourselves. No black box from an outside vendor: you watch it live, from usage to uptime.

  • Hosted in the Netherlands, in ISO-certified data centres
  • Changeable without accumulating technical debt
  • Security management built into every environment

Live insight into your entire IT environment.

Live insight into your entire IT environment.

Dedicated statistics pages give you usable insight: usage, performance and uptime per environment, without having to ask for it.

  • Usage statistics per environment
  • Admin alerts for new administrators or power users
  • Live status of every cluster, publicly visible
All systems operational127/127 clusters, 100.00% uptime over 365 days See the live status

15+

years of experience

10M+

daily end users

99.9%

uptime over 5 years

6–12

weeks to go live

15+

years of experience

10M+

daily end users

99.9%

uptime over 5 years

6–12

weeks to go live

Work we are proud of

Real operations, in production every day.

All customer cases →

Holstein Flowers

Holstein Flowers

Floriculture · order processing & auction integration

 Green lorries at the loading docks of the W.K. Heyl distribution centre

W&K Heyl

Logistics · full warehouse automation

 CIMS Industrial

CIMS Industrial

Maritime · inspections worldwide

Work we are proud of

All built on Core, in production every day.

All customer cases →

The Holstein Flowers premises

Holstein Flowers

Floriculture · order processing & auction integration

8 weeks from concept to delivery

 Green lorries at the loading docks of the W.K. Heyl distribution centre

W&K Heyl

Logistics · full warehouse automation

26,600 m² fully automated

 The deck of a tanker with pipework, alongside a large sea-going vessel

CIMS Industrial

Maritime · AI invoice processing

6 weeks from start to delivery

One company, two sides

Rather have it built for you?

RUAL builds software, warehouses, robotics and AI, with its own team and its own platform. Our Projects team designs, builds and supports complete solutions on Core, from application to warehouse.

Sorting line and conveyor belts in an automated warehouse

The company behind it

Who we are, where we are, and what we build for ourselves.

About us

Fifteen years of building from the Netherlands, on our own infrastructure in ISO-certified data centres.

Get to know us

The team

The engineers and consultants you get across the table and on the phone. No layer in between.

Meet the team

Our own products

What we build for ourselves, like mssgs. On the same platform as the work we do for customers.

See products

The company behind it

Who we are, where we are, and what we build for ourselves.

About us

Fifteen years of building from the Netherlands, on our own infrastructure in ISO-certified data centres.

Get to know us

The team

The engineers and consultants you get across the table and on the phone. No layer in between.

Meet the team

Our own products

What we build for ourselves, like mssgs. On the same platform as the work we do for customers.

See products

Curious what we could build for your business?

Call today, sit down with us this week.

Book a demoGet in touch

Want to see AI build your software on Core?

Book a demo. We build it live, using your case.

Book a demoGet in touch