Custom business software
that does exactly what you need.

We develop smart, tailor-made software solutions, built on years of experience in business software development. Thanks to our powerful Core Platform, we deliver these solutions quickly, at scale, and fully tailored to your organisation.

Customised business software

RUAL combines technical expertise with a powerful no-code foundation to deliver custom business software at lightning speed - from customer portals to CRMs and internal tools.

Complete development partner

From idea to implementation

Whether you start with a blank canvas or already have a functional concept - we translate your requirements into smart, scalable software solutions.

Collaborate with your team

We can handle the entire project from A to Z, or instead work with your own development team. Thanks to the intuitive RUAL environment and our modular approach, co-development runs smoothly, efficiently and with minimal learning curve - so you see results quickly without sacrificing control.

Integration with your current IT

We effortlessly link new software to existing ERPs, CRMs, accounting systems or cloud tools - via APIs, webhooks or custom connections.

Fast live, flexible maintenance

Within 6-12 weeks, your business application is fully live - including testing, training and implementation. Thanks to version control, reusable components and the support of our team, your software not only remains rapidly deployable, but also easily scalable and future-proof. Updates and modifications can be implemented at lightning speed, without lengthy development processes.

Solutions that move with your organisation

With RUAL, you develop business software that not only fits your processes of today, but also grows with the challenges of tomorrow.

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Scalability without limits

Whether you grow in users, data or functionality - your software grows effortlessly along with you thanks to RUAL's scalable structure. No need to rebuild components or replace systems; expansion is fast and without interrupting your processes.

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Role-based interfaces

Each user gets exactly what he or she needs - with personalized dashboards, clear role assignments and features tailored to their tasks. That way, each employee sees only the information and tools that are relevant, ensuring greater focus, fewer errors and higher productivity.

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Security & compliance built in

Complying with AVG, ISO or industry-specific regulations? With RUAL, you build software designed from the ground up for security and compliance. Built-in access control, audit logging and structured data management ensure that you are always working to the latest standards and with the confidence of your customers and auditors.

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Multiplatform availability

Your software works anywhere - on desktop, tablet or mobile app. With a responsive design and intuitive interface, users can get started anytime, anywhere, whether they're on the road, working from home or sitting in the office. This keeps your organisation flexible, connected and productive, regardless of location.

A Cost-effective Choice

In the long term, developing with RUAL is much more cost-effective than traditional development

Stop Rebuilding

RUAL keeps your systems current, lowering costs by updating components without requiring rebuilds.

Predictable Costs

Our license fee ensures consistent platform maintenance, making IT budgeting simpler and more efficient.

About Platform Costs

Reduce your IT expenses and maximise efficiency

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Projects

Explore real-life use cases where we developed custom solutions with RUAL that deliver immediate value to our clients.

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Software and warehouse

For W.K. Heyl, a flower wholesaler, RUAL handled both the software architecture and physical automation — from developing an integrated ERP system to optimizing warehouse operations with smart workflows and hardware integrations.

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Event management system

For Evisit, a provider of event management software, RUAL developed the entire application — including a web platform, a tablet app, and integrations with badge printers. Notable users of this solution included Ahoy and ABN AMRO.

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Inventory management system

For Bartrack B.V., a company providing inventory management as a service, RUAL developed their complete SaaS application — including a web platform, mobile apps, and integrations with tools like Exact for Construction and 2BA.

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Purchase Dashboard

For Holstein Flowers, a leading flower grower, RUAL developed a custom purchasing dashboard. The solution included a web application and integration with the Floraholland API (Floriday) for direct connectivity with the flower auction. This application has automated a large part of a process that was previously handled manually.

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Powerful Visual Editor

Design, simulate, and collaborate on workflows with unmatched speed and efficiency

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A teamplayer

Collaborate seamlessly on workflows, debug using real-time data while maintaining complete isolation from production environments. The RUAL Platform ensures a secure and efficient team experience.

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Change tracking

The RUAL Platform records every modification, providing full visibility into what changes are deployed and who contributed to them. Stay informed and maintain accountability to the detail.

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Real simulation

With RUAL, you can perform real data simulations, gaining detailed insights at every step of the workflow. Our platform provides precise metrics, including execution times down to the millisecond.

Start Improving Your Business

With years of expertise in ERPs, warehouse optimisation, webshop development, and robotics, we're the experts you can rely on to elevate your business's IT operations.

Our platform pricing