---
title: Customer cases
description: "Real operations running on RUAL every day: flower export, floriculture, outdoor advertising, maritime waste processing, inventory management in construction."
url: "https://rual.nl/en/customer-cases"
locale: en
alternate: "https://rual.nl/customer-cases"
updated: 2026-08-03
source: "https://rual.nl"
---

# Real operations, in production every day.

From the largest gerbera grower in the EU to maritime waste processing: these are businesses that run on RUAL every day.

[Book an intro call](https://rual.nl/en/demo)

[What we build](https://rual.nl/en/company-software)

## More customer cases

From flower export to outdoor advertising, and from port administration to inventory management on the building site.

- **[W.K. Heyl Jr.](https://rual.nl/en/customer-cases/heyl)** — Fresh flowers at German florists within 12 hours, three times a week, out of a 26,600 m² warehouse. Run end to end by Core, down to the sorting line.

- **[Holstein Flowers](https://rual.nl/en/customer-cases/holstein-flowers)** — 11 hectares across two sites: the largest gerbera grower in the EU. Order processing and the auction integration run entirely on Core.

- **[Centercom Buitenreclame](https://rual.nl/en/customer-cases/centercom)** — With 33,597 advertising boards in 125 municipalities, Centercom has led out-of-home advertising for 25+ years, from creation to placement.

- **[CIMS Netherlands](https://rual.nl/en/customer-cases/cims-netherlands)** — A fully licensed Port Reception Facility with 25+ years in complex waste processing for maritime, offshore and oil & gas.

- **[Bartrack](https://rual.nl/en/customer-cases/bartrack)** — A SaaS inventory system for the construction industry with 20+ million products, used by Martens, ERIKS, RUBIX and Technische Unie.

- **[Hoekhuis Bloemgroep](https://rual.nl/en/customer-cases/hoekhuis-bloemgroep)** — A modern whitelabel platform for the flower trade with direct connections to Floriday and VMP, for buying straight from growers.

- **[Your case here?](https://rual.nl/en/demo)** — We are glad to tell you what we have built for operations like yours, including the parts that did not work first time.

### Rather know how a project like this runs first?

From first conversation to go-live: our team designs it, builds it and stays with it after delivery.

[See how we build →](https://rual.nl/en/services/development)

## Curious what we could build for your operation?

Call today, sit down with us this week.

[Book a demo](https://rual.nl/en/demo)

[Get in touch](https://rual.nl/en/contact)