---
title: About us
description: Since 2010 RUAL has been building the software companies run on. One team in Brummen, our own no-code platform and our own hardware in Dutch data centres.
url: "https://rual.nl/en/about-us"
locale: en
alternate: "https://rual.nl/about-us"
updated: 2026-08-03
source: "https://rual.nl"
---

# Since 2010 we have built the software companies run on.

RUAL was founded with one clear goal: give companies smart, dependable software that genuinely makes a difference. What started as a small agency grew into a team of 25 specialists with its own platform, its own hardware in Dutch data centres, and customers who have been with us for more than ten years.

[Book an intro call](https://rual.nl/en/demo)

[Meet the team](https://rual.nl/en/team)

**Deliberately small where that matters, big where it helps.** No layers in between and nothing outsourced: whoever designs your system also builds it, and picks up the phone afterwards.

## Our office in Brummen

This is where everything is designed, built and tested. There is always coffee on.

## Why customers stay

Customers who stay ten years do not stay because of a contract.

- **Our own platform** — Everything we build runs on Core, our own no-code platform. That is why custom work ships in weeks and stays changeable afterwards, with no release circus.

- **Everything under one roof** — From advice and software to warehouse design, robotics and hosting on our own hardware. One team, one point of contact, no handovers.

- **That bit extra** — If we see room for improvement, we usually just take care of it, at no extra cost. Delivering top quality is the standard here, not an upsell.

- **2010** founded

- **25** specialists

- **50+** customers

- **10M+** daily end users

## The people behind the work

Developers, consultants and designers who have known each other for years. No account managers in between: you talk directly to whoever builds it.

[Meet the team](https://rual.nl/en/team)

## The company in short

The formal side, for anyone who needs it.

- **Company name** — Deverence Group B.V.

- **Brand** — RUAL, registered trademark 1501953

- **Chamber of Commerce** — 75827816

- **Founded** — 2010

- **Office** — Brummen, the Netherlands

- **Platform** — Core, our own no-code platform

- **Hosting** — Our own hardware at BIT in Ede: ISO 27001, ISO 9001, NEN 7510 and 100% green power. All data stays in the Netherlands and the EU.

## Work we are proud of

Real operations, in production every day.

[All customer cases →](https://rual.nl/en/customer-cases)

- **[Holstein Flowers](https://rual.nl/en/customer-cases/holstein-flowers)** — Floriculture · order processing & auction integration

![Holstein Flowers](https://rual.nl/site-assets/_opt/customers/holstein-flowers-960.webp)

- **[W&K Heyl](https://rual.nl/en/customer-cases/heyl)** — Logistics · full warehouse automation

![W&K Heyl](https://rual.nl/site-assets/_opt/customers/heyl-960.webp)

- **[CIMS Netherlands](https://rual.nl/en/customer-cases/cims-netherlands)** — Maritime · inspections worldwide

![CIMS Netherlands](https://rual.nl/site-assets/_opt/customers/cims-ship-960.webp)

## Come and visit us in Brummen

You get the clearest picture of RUAL at our own table, among the people who will build your system.

[Book an intro call](https://rual.nl/en/demo)

[Get in touch](https://rual.nl/en/contact)